Working with my friends at LOS YORK, this direct-to-client Super Bowl campaign for Dodge marked the final release of the Dodge Demon, the SRT Demon 170. The concept leaned into Dodge’s history of defiance—blending controversies, archival footage, cultural flashpoints, and cinematic storytelling to celebrate the brand’s unapologetic identity.
Premiering at a live Las Vegas event where the vehicle was delivered by military helicopter. The reveal transformed a product launch into a spectacle, reinforcing both legacy and finality.
Premiering at a live Las Vegas event where the vehicle was delivered by military helicopter. The reveal transformed a product launch into a spectacle, reinforcing both legacy and finality.
