We created custom textures, shapes and papers tears, then built a rig to capture stop-motion animation of these practical elements.
After identifying and curating an unconventional shooting style that was approved by the network, we produced still shoots on live sets in New York, LA and Vancouver.
Going back to art school with paper and paint brushes got everyone excited! Our design team created a library of hand painted fonts, approved words, editor marks and various other elements. Next we digitized, animated and toolkit all elements prior to delivery.
